HSN Episode #29: Making The Transition From Employee to Entrepreneur with Klara Cu
Michelle Fox: [00:00:00] I am with friends in real life. How about online? I want to invite you, my friend, to come to Michelle fox.com. And plug into our community. I will tell you. At the time of this recording, we are planning some really juicy programs to help support you. Especially if you are one of my friends who are dealing with perimenopausal or menopausal symptoms.
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You do not want to miss this goodness. Starting really soon.
All right. So let's dig into this episode where we are talking to my friend Clara cue.
This subject. Moving from employee to entrepreneur. I know you, I see you, whether you've [00:02:00] already made the leap. Or you're just thinking about it. I really think you're going to enjoy this conversation. So get a comfy plugin. And I'll talk to you soon.
Michelle Fox: Welcome to Healthy Sexy Nutrition with me, Michelle Fox, Culinary nutritionist, health coach, and your host For this podcast, I teach busy professionals how to get more nutrition in their bodies. And how to have more fun in their home kitchens. If you struggle with consistency or sometimes forget to make your needs a priority or you avoid planning your meals.
Michelle Fox: You, my friend, are in the right place. Join me each week for inspiration to increase your energy, discover new recipes, manage your hormonal woes, and so much more. You are a busy professional, but that [00:03:00] does not mean your nutrition should suffer. You deserve to live in a body and have a life that you love.
Michelle Fox: So let's dig in.
Michelle Fox: Today we are talking about making the transition from employee to entrepreneur and for my friends in the community. You already know my heart is so lit up because this has been my journey and I have a really special friend here who has some tools for you in case you are considering.
Michelle Fox: coming on the adventure because there's only so much I can do to pull you in, but you know, we're keeping it in the community. And so this guest is Clara Co, who left her corporate job in 2020 to launch her creative agency called Conquer the Digital Empire. Yes, this has enabled Clara to travel as a digital nomad, and she has two missions.
Michelle Fox: [00:04:00] One, it's to help aspiring Travelpreneur leave corporate jobs that they're unhappy in so that they can be full-time entrepreneurs doing what they love and having the freedom to work and travel wherever they want. And then two, her other mission is to help business owners create their first course. Or coaching programs, wink, wink, to increase the income and impact of their business so that they can shift from serving groups of people instead of only working one-to-one.
Michelle Fox: So, Clara, welcome. I'm so happy to have you here.
Klara Cu: Hi Michelle. thank you so much for inviting me and for being part of this community, this amazing community you've built. I'm really honored that you have me on your podcast.
Michelle Fox: Oh my goodness, yes. I have to say just watching you online, alone, you and your husband, the work you're doing in the world, which we will get to very, very soon.
Michelle Fox: Cause I've got quite a few questions, but it's been a [00:05:00] pleasure just watching your journey, so thank you for being here today. Thank you. Happy to be. Yay. And so before we get into some tactical tools and, and jumping in and really encouraging the community to live their passion and to have more freedom the way you and I have created over some time, I would love to invite you to play a game with me.
Michelle Fox: Are you open? Yes,
Klara Cu: I love, I love rapid fire games, if that's what you're about to do.
Michelle Fox: Yes, ma'am. Okay, first things first. Your favorite movie of all time.
Klara Cu: Oh man. it would have to be pride and prejudice. I'm a big Jane Austen fan and I love romance and I love period pieces. So all of those combined into that movie, specifically because Pride and Prejudice has been told many times.
Klara Cu: The Kiran nightly version is the one that I will watch on repeat no matter what. So that's my favorite
Michelle Fox: movie. Oh, we're soul sisters right there. Soon as you say cure nightly urine in. Okay, . Love it. [00:06:00] What about this sweet, salty, or savory?
Klara Cu: I'd have to say salty. I'm probably a big over salter. I mean, if I could add salt to something, I would.
Klara Cu: but that's just kind of my guilty pleasure. I like salt a lot in my dishes, like it's really flavorful, more salty than better. Ah, I shouldn't be saying this to you cause of the,
Michelle Fox: no, actually the only reason I pause is cause I'm like, I wanna jump into the coaching. I'm like, well actually you can just have sea salt because, you know, fun fact, sea salt has a close pH level to our blood system, and so you can have even more flavoring.
Michelle Fox: Okay, sea salt as opposed to the sodium and chemical laden white stuff. Just switch over to Seesaw and, and it's all good. Okay.
Klara Cu: I will do that now so I won't feel as guilty. All right. See Salt. Thank you. Thank you for making me feel better. .
Michelle Fox: That's what I'm here for. I, I gotcha. .
Michelle Fox: how about [00:07:00] this one of your favorite childhood memories in the kitchen?
Klara Cu: In the kitchen, I would say, it's probably just watching my mom. Phil Filipino dishes. So I'm, I'm Filipino American. I, I, I love our, I love our cuisine and just sort of watching, I guess my favorite Filipino dish I ever, have her make for me is something called Acado.
Klara Cu: it's like a chicken rice porridge dish. And whenever I was sick, it wasn't chicken noodle soup that I would get. It would be acado. That would be my go-to, meal. And just watching her do it and then just learning how to make it for myself, that that's a really big homey memory. As a, as a.
Michelle Fox: Hmm. Oh, I'm salivating.
Michelle Fox: Just the way that sounds, . How amazing. What a gift. Ah, all right. Well, speaking of family, I know you and your husband at the point where you and I met were in a different country and traveling and looking like you're living your best life. So can you just let [00:08:00] us in a little bit, like what is your entrepreneurial story at this point?
Klara Cu: You know, I started freelancing while I was in, in college, so even as a college student, I, I would do freelance. I was a graphic designer, graphic design gigs, photography gigs, and that's actually where I first met my husband in college.
Klara Cu: We were paired up in the Filipino Student Association because we'd both written that we had an interest in photography and video, and our beginnings of our relationship was doing creative projects together. So like after we graduated and we each went, you know, into the corporate field, that design aspect, that creative aspect was still always there for me.
Klara Cu: So throughout my whole corporate career, I was actually always still freelancing on the side. And then, you know, that desire to just eventually leave and be my own boss full-time that grew over those. Eight years I was in corporate until I finally made the leap together with my husband. We actually both left our jobs at the same time in April, 2020.
Klara Cu: and that [00:09:00] was quite a, a plan in the making. but once we took the leap together, we knew that we wanted to do this journey together. So much of my story is being able to work with my husband, like my, my romantic soulmate and my creative soulmate mm-hmm. in building this business together of conquer the digital empire.
Klara Cu: Yeah, and, and, and then we both had like that shared love of travel too. And I think so much of why we were able to do so much is because that shared passion, that shared interest. I was able to have with my husband at the same time, cuz sometimes like whenever you partner with someone, if you're sort of not on the same page, you're not ready to jump into the same things together.
Klara Cu: The progress isn't quite as fast. But for both of us it was sort of being in lockstep with each other the whole time. That has made a big difference for us in the progress we've made as entrepreneurs.
Michelle Fox: And what I have seen, and correct me if I'm wrong, you have two separate businesses at this point, but doing similar things,
Klara Cu: yeah, it, it's, it's interesting cause, In the beginning we had three businesses. I had two [00:10:00] on my own and he had one on his own. And then Conquer the Digital Empire was the one where we finally combined our efforts. Cuz the thing is behind the scenes, we were asking each other for help on each other's client gigs anyway, so it's like why not make this official?
Klara Cu: so Conquer the Digital Empire is the main one. The creative agency that you introduced earlier, that's what we work on together. My husband's passion is film, so he has a separate one, for just his anime inspired film work. So we both love anime, but he wants to be an anime film director. So that's his on the side and what's been actually really interesting.
Klara Cu: especially working with my husband, is making sure that, you know, he's supporting with my dreams and passion and I wanna make sure I reciprocate and do the same. and that's just been a big part too, like one of the challenges, like carving enough time so that we're still both serving each other's biggest passions.
Klara Cu: We're our each other's biggest supporters as well. but yes, he does have a separate film studio production.
Michelle Fox: That is such a blessing and
Michelle Fox: So [00:11:00] just speaking to the title of our episode today, making the Transition from Employee to Entrepreneur, I know for me that was a really tough time.
Michelle Fox: I just so you know, I worked in investment banking for almost 25 years, so very corporate, very linear, and so on paper it looks like a huge jump from that to, you know, culinary nutrition, full-time. What I will say, It was definitely a step by step process, so I was working corporate. Once I decided what I wanted to do and I would do culinary nutrition, the evenings, weekends, holidays, really anytime I could jump in there and help people with their nutrition, I was all about it.
Michelle Fox: However, when it came time to actually make the leap, a hundred percent. I can tell you, even though I had my six month plan and I saved the money and I had the six month, you know, savings, it still was really hard. Like once I had everything written down and on paper I'm like, okay, and you know, the support of my husband similar to you.
Michelle Fox: So grateful for that. [00:12:00] For me, it was really still I guess I would say scary jumping into entrepreneurship. So can you share with us maybe a little bit of your experience, and I would love to hear about perhaps the people you work with as well.
Klara Cu: Yeah, it, it, it's so funny you said that phrase, on paper, if I could just chime in there because.
Klara Cu: I, I sort of say the same thing too, like on paper I felt like I should have been very satisfied with my job because I was making good money. There was a path to move up the ladder. I had a good team. So, you know all those check boxes that supposedly is what makes you happy. On paper, were being checked except for the biggest check box, which was that own.
Klara Cu: Sort of my only creative fulfillment wasn't being filled. similar to you, you know, a big part of that journey of leaving was saving up like fi uh, you know, calculating what is our number? What is that dream number, that if we save enough time, or excuse me, save enough money, we're not so stressed that first year.
Klara Cu: So we did that as well. I feel [00:13:00] like. for me, like the scariest part was when we finally left and it was, you know, the, the weight of having to find these clients because, well, cause we had to, there was like, no one else gonna do it for us. Sort of that weight. That's when it really sort of ca came down. And I think honestly, my biggest challenge originally, I, if this was for you, was setting the boundaries.
Klara Cu: How much time I was going to work, cuz all of a sudden all that nine to five structure of corporate life is out the window and it's suddenly . The tendency is like, oh, now it's 24-7. Trying to make it work. .
Michelle Fox: Exactly. That part right there. Yeah. Yeah. And.
Klara Cu: And it would be doubly hard because suddenly my, my husband is my business partner and the bleeding together of like, are we talking about something for personal stuff or are we talking about something for the business?
Klara Cu: it all started to blur together. So that became also a, a sort of a second. Challenge in addition to like finding the clients. I think [00:14:00] the biggest thing in that first few months in terms of like getting a gig really was, I was on the hunt in Facebook groups, where my target audience was. And whenever there'd be a Facebook post that says, Hey, I'm looking for someone, who can help me with X, Y, Z, and I was like, well, I have that skillset, and I'd reply and we'd try to do the dms and just sort of being scrappy that way.
Klara Cu: But yeah, it like, it was scary because, you know, one outta five times someone actually responds and one outta five times from that, they actually turn into something. Right. but really that's where I, I, I started first like in a Facebook group
Michelle Fox: responding to comments, that's fantastic. I actually just wrote down that note as I'm, you know, promoting a, a workshop right now.
Michelle Fox: I'm like, that is brilliant. So, thank you, Clara. Mm-hmm. ,
Klara Cu: thank you. Yeah. And I, I, and I don't know if, did that answer the question of like getting started and how scary it's ?
Michelle Fox: Absolutely. And I imagine with your clientele now, as you've been growing and, and putting your message [00:15:00] in the world, I imagine people are still coming to you with some of their fears.
Michelle Fox: Like are there certain things that you tell them and or certain things you wanna tell My community for the friends who may be looking at making. Big transition.
Klara Cu: Yeah. We've actually even had a couple of friends in our circle who've approached us, cuz now they're also thinking about it. I think the biggest thing was emphasizing like, hey, it's, it's really the savings and the business setup that you should try to take care of before you fully take the leap.
Klara Cu: Because year one of entrepreneurship is gonna be stressful no matter how you slice. But if you're trying to take on, you know, the stress of marking yourself at the same time of building all of those essential business elements at the same time, oh man, like that's a lot of late nights and frustration.
Klara Cu: So it was trying to encourage them to, like, there are so many things you can do before you leave, but when, when you still have [00:16:00] that safety net, when you still have that, you know, ability to have time and money coming in. and I think people maybe underestimate how long it might take to save. So you get to a comfortable point where you can take that leap without nearly as much worry.
Klara Cu: Because we've had a, we've had a couple people who've told me, like they feel like they have to go back now to their full-time job because they're, their runway's running out. They didn't maybe quite save enough to get them through that first phase where they're still looking for clients. so I think that's almost one of those areas where people might underestimate how important it's to do that.
Michelle Fox: That makes a ton of sense. And so if I'm hearing you correctly, you're saying have a plan, have that exit plan, have the financial plan, have the emotional plan, knowing that it life will feel different on the other side.
Klara Cu: Mm-hmm. and what? And, and if you're able to clear off all that planning, then you can devote more time and energy to finding the clients, which is really, that's the number one thing, right?
Klara Cu: When you're on [00:17:00] your own, like where am. Who's gonna hire me? Where am I get gonna get money? without feeling like, well, how should I invoice someone ? Like, you know, like just figuring out those things
Michelle Fox: beforehand. Fantastic. I will say the crossover that you and I have with the people, I like to call it my community.
Michelle Fox: So crossover for your community and my community are transitions in the nutrition world. . A lot of people don't always understand how to eat for their body type. And when they hear the nutritionist is coming, then all of a sudden, you know, the walls can go up and it's like, don't take away my candy, don't take away my coffee.
Michelle Fox: You know, don't whatever it is. And I always try to meet people where they are and let them know there are plenty of alternatives so that you can still have what you want. Like I'm not taking anything away from you. So, I really try to work with people, like I say, meet them where they are and then help walk them hand in hand through their transition to having the [00:18:00] body and the life that they love.
Michelle Fox: For you, with your community, it sounds like you truly help people to see where they are, perhaps share planning with them and help them move from corporate to entrepreneurship. Am I correct there?
Klara Cu: Yes, and it, and it's really helping them underst. The thing is, everyone's situation is different. Cause I'm, I'm someone who left my job and I, I didn't have kids, for example, to support.
Klara Cu: There wasn't that extra, that wasn't a factor for me. Someone in your community might be listening. They wanna leave their job, but maybe they have children and there's. Perhaps for them, there's more considerations. There's more money they'd have to save before they can just take that leap. the steps are essentially, in my mind, they're the same, but having like a realistic understanding of the timeframe to, to fulfill those steps does fluctuate depending on that person's situation.
Klara Cu: So like, like what you're saying, it's really important that. The person understands what context that they're trying to [00:19:00] leave from and that it's very different from someone who is in their early thirties leaving, you know, leaving their job without kids. And I'm very like conscious of that too. that there's flexibility in saying like, okay, these are the steps to follow, but.
Klara Cu: Don't beat yourself up if you're not like leaving your job in three months or, or six months, whatever it is. Cuz you might have a very different situation than you know, someone else, like even myself. so yeah, having those options, having that flexibility and giving yourself grace that you're on your own journey too.
Michelle Fox: That is the power word right there is grace. Even as my business continues to expand, there are, I don't mind admitting some really, really tough days, and so I have to constantly be reminded, give myself grace also to lean in the power of God. That has been my journey this past year, year and a half, so thank you for that reminder.
Michelle Fox: I appreciate. I also wanna take a step back to something you said earlier, which was you had the eight to five with corporate and you moved into the 24 7 with [00:20:00] entrepreneurship. Has that shifted at all for you? Clara ?
Klara Cu: Yes. Oh my
Michelle Fox: gosh. Good, good. Tell us more and tell us how. I
wanna
Klara Cu: share some boundaries, things we've, we've established now.
Klara Cu: So like , the biggest one was, Having that separation of like, when are we actually gonna take meetings? Like once we actually started having clients come in the door, when are we actually meeting with these clients? So the biggest shift happened when we were intentional saying, Hey, when we're gonna have client meetings, it will be Tuesdays and Thursdays.
Klara Cu: Now, an occasional one might speak through if, if the client has to reschedule, but we're pretty firm. Tuesdays and Thursdays are client focused days, and that's where we'll meet with them. and then , we had also time barriers that say, Hey, after 5:00 PM. We are talking just about personal things, unless it's an emergency, like, hey, let's, let's, let's table it.
Klara Cu: Let's put our questions. We have a project management tool. We'll put our stuff in there. It can be addressed the [00:21:00] next day because, I would say I, I'd be guilty. Like we'll be driving in the car and suddenly car rides become like, oh, it's meeting time. I'm in the passenger seat. I have things I can say and do now.
Klara Cu: Right. So the car ride, for sure, for sure. The car ride became impromptu meetings and my husband was like, you know, I we're just gonna dinner. And I'm like, you're right. I'm so sorry, . so yeah, basically. Time blocking for specific client meeting stuff and then blocking off timeframes of like, we're gonna stop talking about this at this time.
Klara Cu: And you know, we're not always perfect. Sometimes stuff slips through, but just repeating that to ourselves over and over. And the other big thing that we implemented was, this is from the corporate world. We did a daily standup, where it's this 10 minute block of time where we're just reviewing what's on the calendar, what's on our to-do list, and are there any blockers that we need from each other to, to, to help out with.
Klara Cu: and that might seem like overkill and, but just even with this, the two of. It just [00:22:00] helps so much more with the communication and suddenly I'm not interrupting his work time on something I didn't know he was working on and vice versa. So that was huge and we, we do it, we do it every day. .
Michelle Fox: That is beautiful.
Michelle Fox: well, I truly believe that I would always rather have too much information than not enough, especially when it comes to the business, so. Mm-hmm. , that sounds
Klara Cu: just a few minutes. Yeah, just a few minutes. Like it can make a big difference in how the rest of that day
Michelle Fox: is gonna go. Yes, I'm getting goosebumps.
Michelle Fox: My husband and I have something similar, although we are in very different businesses from each other. Every Sunday evening we'll sit down with our calendar and we'll also look at the budget, and so we have that 30 minutes on the calendar every single week, and that's been a game changer for us. We started doing that maybe six years ago, and I noticed the weeks that whether we're traveling or.
Michelle Fox: Sometimes kind of blow it off. The rest of the week feels a little wobbling, but the weeks that we do it, it's like, yes. Like we both have our marching orders and we feel more connected that way. And so [00:23:00] I'm with you. It's such a blessing to be able to have a partner that will check in with you.
Klara Cu: And it's true of what you said about wobbly when we skip it cuz they're not perfect.
Klara Cu: Sometimes we skipped. You can quickly see like, oh man, we're getting frantic again. , we gotta
Michelle Fox: get back. . Yes. So now from my friends who are listening, and they are still in that employee space and they are listening to us and they're like, yeah, easy for you Michelle. Easy for you. Clara, do you have any words of wisdom to let them know, especially for my friends who might have this burning desire but might, might not have that confidence to.
Michelle Fox: Make those bigger steps to make a change in their lives. I would say
Klara Cu: one of the big things that really helps with that confidence is taking a look at what your support system is like. you know, in my case I was one of, I was probably the only one in my friend's circle and in my family who wanted to take the leap into [00:24:00] entrepreneurship.
Klara Cu: So within my own personal circle, I didn't quite have someone I could model, my journey after. So, I had to make like, intentional points to like find, find where that group of people were. that's where I was joining different, entrepreneur groups, and informs and whatnot. And so if, if you are someone who wants to take that leap and is feeling unsure, ask yourself, is there a support group that you, if you don't have it now, that you can find that you can join?
Klara Cu: Because it really is important. And on the days when it gets hard and lonely, what keeps you going often is the people around you. The people who can give you that encouragement. And so finding just even two to three people who are on that journey to be, you know, to be on that journey with you will make a really big difference in the long run.
Klara Cu: And also in that, making that first scary leap. And then the other thing is, you know, when you, when you, when you look at your life and what it is that. Trying to do. What sort of legacy are you trying to leave? I feel like those who are [00:25:00] really driven more by legacy and making their mark in the world, there's a certain strength that you find within yourself that.
Klara Cu: You know, you can do hard things and it's in doing the hard things that you're going to make such a big impact, blaze a path that people around you haven't seen blaze before, and you could be that spark for them too. the times where I get, you know, a little disappointed in, in, in my own efforts, I have to constantly step back.
Klara Cu: I'm like, okay, it's one step closer to the legacy that I wanna leave. And that more than anything can, can spur you on
Michelle Fox: forward. That is so beautiful. And you, yourself are creating community with your workshops that you are hosting right now. Is that true?
Klara Cu: Yes, yes. so much of my work initially was with one-on-one clients and, and that has been wonderful and it's been the reason I've been able to grow the business the way I have.
Klara Cu: but trying to get more impact by working with groups of groups of entrepreneurs has really been the big shift that I've, I've been making in my business. And so that's why I started hosting [00:26:00] more live virtual workshops, so to make it more convenient for people to work with me at, you know, different time zones in different places.
Klara Cu: and that energy of working with a group of people, it's so different. It's, it's so energizing as I'm sure you know, like with, with the people that you've gotten to work.
Michelle Fox: Oh my goodness. I love group coaching. Yes, ma'am. Yes ma'am. . Well, wonderful. Well, I love, I put, I wrote down this big note on this sticky, pad quote from Clara Q.
Michelle Fox: Be that spark. Oh my goodness. So beautiful. Ever since I've known you, you have been a spark in my life. So thank you for showing up the way that you do in the world. . Absolutely. And so do you have anything else to add before we close
Klara Cu: out? Yes. so speaking of workshops, there is one workshop that, I'm, I'm really excited to host.
Klara Cu: So Michelle mentioned in the beginning that I'm, I would really love to help entrepreneurs who actually wanna launch their first course or coaching program and [00:27:00] get it out there in the world. a big part of getting your course out there. Setting up what's called the launch plan, which is all the strategy, timeline and objectives involved in actually getting your course out there on time and without all of that overwhelm, that comes with not knowing all the steps you need to take.
Klara Cu: So I actually do have a workshop called Create Your 90 Day Launch Plan in 90 minutes. and, I'll, I'll be sharing a link with Michelle, for her to include. But yeah, if, if, you're someone who wants to get your new course or coaching program out there and launch it with success, then I would love to support you in that effort.
Michelle Fox: What a fabulous resource. Oh my goodness. Our community is so lucky to have this access to you. So yes, we will absolutely put the link in the show notes for this episode. Thank you for sharing that. And then where else can people find you if they want more? Clara Q Sparks.
Klara Cu: well our, our website is conquer the digital empire.com, so that's where we have blogs and other resources for [00:28:00] entrepreneurs, to, you know, scale their dream business.
Klara Cu: And I would say also Instagram. Instagram is also at conquer the digital empire where we do fun reels. you'll get to see my husband apply his anime infused style and how he edits our videos , so you could see also, what his work looks
Michelle Fox: like as well. Well, thank you so much for joining us today.
Michelle Fox: It truly has been a pleasure to spend time with
Klara Cu: you. And thank you so much, Michelle. You have so much warmth and, and grace in your, and just how you are and, and how you've cultivated this community. So I admire you very much.
Michelle Fox: Thank you. I'll talk to you soon. Thank you. Bye.
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